As you walk through the historic core of Hollywood, you may notice shiny new signs along the way. The art deco-inspired signage, which pays homage to Hollywood’s glamorous history, is just the first of many improvements from the HEART of Hollywood initiative spearheaded by Councilmember Mitch O’Farrell.
The black signs are gilded in gold and are easily identified by a notched top section that reads HOLLYWOOD. Behind the bold letters, a golden sunburst resembles stage lights that once shone on the performers of a bygone era.
These signs make it easier for pedestrians to navigate the neighborhood by calling out world-famous landmarks, local attractions, and other points of interest. The signs also improve traffic circulation by clearly indicating parking lots and public transportation.
Perhaps most importantly, they indicate a commitment to the people of Hollywood, to the pedestrian experience, and to pedestrian safety. Councilmember O’Farrell said he has “…been working to ensure that Hollywood evolves into a future worthy of its rich history…” with a focus on pedestrian wellbeing and a thriving tourism industry, as well as working to preserve and revitalize Hollywood Boulevard.
With the wayfinding signs now strategically secured throughout the neighborhood, the next phase of the project will be improving the Walk of Fame. The City of Los Angeles’ Board of Public Works selected planning and architecture firm Gensler to create a master plan for these improvements. Although specifics have not yet been released, the goal is to design a safe and cohesive streetscape that is more responsive to the needs of the community.
In upcoming years, the HEART of Hollywood initiative will address issues such as housing, improving the built environment, and creating a sustainable neighborhood where people can comfortably live, work, and create memorable experiences.
Last modified: August 14, 2019